Why Is AI Assistant Showing Up as a Traffic Source in Google Analytics (GA4)?
Home Quick Answer: AI Assistant is a new traffic source in GA4 that shows up when a real visitor lands on your website after asking an AI tool like ChatGPT, Perplexity, Gemini, or Copilot a question and clicking the link it gave them. It’s separate from Organic Search, Direct, and Referral traffic, and it simply
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